We want to develop innovative and exciting film exhibition projects which engage the public and celebrate moving image. We are looking for activity which creates a buzz and has a lasting impact on participants. We want these screenings to be events and more than just a passive cinema experience – to this end our projects are cross art-forms, experimental and creative.

We want to contribute to the promotion of a vibrant film watching culture in the North East, which is accessible and diverse. Working in partnership with cinemas, venues and festivals to deliver exciting, engaging screening events.

We aim to:

- Raise the profile of independent film in the sub regions, specifically for children under 7

- Work in partnership with cinemas and non-traditional venues to build audiences for specialised and independent film

- Engage large numbers of the public

- Develop cine-literacy in audiences

- Work with a diverse range of regional and national partners

- Maximise the use of new media, the web and interactivity 

See our Cineplay programme here